13
1400:Business, Management and Accounting(比率: 40.6 %)
| DOI | タイトル | 著者 | ジャーナル | 発行年 | 科研費成果論文 |
|---|---|---|---|---|---|
| 10.1002/mar.21244 | Psychology & Marketing | 2019 | NA | ||
| 10.1016/j.chb.2018.05.029 | Hwang, Kumju; Zhang, Qi | Computers In Human Behavior | 2018 | NA | |
| 10.1016/j.chb.2019.09.015 | The Effects Of The Standardized Instagram Disclosure For Micro- And Meso-Influencers | Boerman, Sophie C., 0000-0002-2453-1493 | Computers In Human Behavior | 2020 | NA |
| 10.1016/j.ijinfomgt.2019.07.009 | The Role Of Digital Influencers In Brand Recommendation: Examining Their Impact On Engagement, Expected Value And Purchase Intention | Jimenez-Castillo, David; Sanchez-Fernandez, Raquel | International Journal Of Information Management | 2019 | NA |
| 10.1016/j.jretconser.2019.01.011 | Instagram And Youtube Bloggers Promote It, Why Should I Buy? How Credibility And Parasocial Interaction Influence Purchase Intentions | Sokolova, Karina; Kefi, Hajer | Journal Of Retailing And Consumer Services | 2020 | NA |
| 10.1016/j.jretconser.2019.03.012 | Measuring Social Media Influencer Index- Insights From Facebook, Twitter And Instagram | Arora, Anuja; Bansal, Shivam; Kandpal, Chandrashekhar; Aswani, Reema; Dwivedi, Yogesh | Journal Of Retailing And Consumer Services | 2019 | NA |
| 10.1016/j.pubrev.2019.03.002 | Dhanesh, Ganga S.; Duthler, Gaelle | Public Relations Review | 2019 | NA | |
| 10.1080/02650487.2019.1575108 | Disclosing Sponsored Instagram Posts: The Role Of Material Connection With The Brand And Message-Sidedness When Disclosing Covert Advertising | De Veirman, Marijke; Hudders, Liselot | International Journal Of Advertising | 2019 | NA |
| 10.1080/02650487.2019.1634898 | Celebrity Vs. Influencer Endorsements In Advertising: The Role Of Identification, Credibility, And Product-Endorser Fit | Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan | International Journal Of Advertising | 2019 | NA |
| 10.1080/15252019.2018.1533501 | Influencer Marketing: How Message Value And Credibility Affect Consumer Trust Of Branded Content On Social Media | Lou, Chen; Yuan, Shupei | Journal Of Interactive Advertising | 2019 | NA |
| 10.1080/1553118x.2019.1620234 | Social Media Influencers In Strategic Communication: A Conceptual Framework For Strategic Social Media Influencer Communication | Enke, Nadja, 0000-0002-1293-5095; Borchers, Nils S., 0000-0001-9600-066X | International Journal Of Strategic Communication | 2019 | NA |
| 10.1108/mip-09-2018-0375 | Instafamous And Social Media Influencer Marketing | Jin, S. Venus; Muqaddam, Aziz; Ryu, Ehri | Marketing Intelligence & Planning | 2019 | NA |
| 10.1177/0022242919854374 | Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation Of Sponsored Blogging Campaigns | Hughes, Christian; Swaminathan, Vanitha, 0000-0002-8752-8881; Brooks, Gillian | Journal Of Marketing | 2019 | NA |