可視化

クラスタサイズ(論文数)

13

クラスタの分野

1400:Business, Management and Accounting
(比率: 40.6 %)

発行年ごと論文数

著者正規化top50

著者正規化top50の共著関係

タイトル語top50

タイトル語top50の共起

ジャーナル一覧

ジャーナル分野比率


論文リスト

DOI タイトル 著者 ジャーナル 発行年 科研費成果論文
10.1002/mar.21244 Psychology & Marketing 2019 NA
10.1016/j.chb.2018.05.029 Hwang, Kumju; Zhang, Qi Computers In Human Behavior 2018 NA
10.1016/j.chb.2019.09.015 The Effects Of The Standardized Instagram Disclosure For Micro- And Meso-Influencers Boerman, Sophie C., 0000-0002-2453-1493 Computers In Human Behavior 2020 NA
10.1016/j.ijinfomgt.2019.07.009 The Role Of Digital Influencers In Brand Recommendation: Examining Their Impact On Engagement, Expected Value And Purchase Intention Jimenez-Castillo, David; Sanchez-Fernandez, Raquel International Journal Of Information Management 2019 NA
10.1016/j.jretconser.2019.01.011 Instagram And Youtube Bloggers Promote It, Why Should I Buy? How Credibility And Parasocial Interaction Influence Purchase Intentions Sokolova, Karina; Kefi, Hajer Journal Of Retailing And Consumer Services 2020 NA
10.1016/j.jretconser.2019.03.012 Measuring Social Media Influencer Index- Insights From Facebook, Twitter And Instagram Arora, Anuja; Bansal, Shivam; Kandpal, Chandrashekhar; Aswani, Reema; Dwivedi, Yogesh Journal Of Retailing And Consumer Services 2019 NA
10.1016/j.pubrev.2019.03.002 Dhanesh, Ganga S.; Duthler, Gaelle Public Relations Review 2019 NA
10.1080/02650487.2019.1575108 Disclosing Sponsored Instagram Posts: The Role Of Material Connection With The Brand And Message-Sidedness When Disclosing Covert Advertising De Veirman, Marijke; Hudders, Liselot International Journal Of Advertising 2019 NA
10.1080/02650487.2019.1634898 Celebrity Vs. Influencer Endorsements In Advertising: The Role Of Identification, Credibility, And Product-Endorser Fit Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan International Journal Of Advertising 2019 NA
10.1080/15252019.2018.1533501 Influencer Marketing: How Message Value And Credibility Affect Consumer Trust Of Branded Content On Social Media Lou, Chen; Yuan, Shupei Journal Of Interactive Advertising 2019 NA
10.1080/1553118x.2019.1620234 Social Media Influencers In Strategic Communication: A Conceptual Framework For Strategic Social Media Influencer Communication Enke, Nadja, 0000-0002-1293-5095; Borchers, Nils S., 0000-0001-9600-066X International Journal Of Strategic Communication 2019 NA
10.1108/mip-09-2018-0375 Instafamous And Social Media Influencer Marketing Jin, S. Venus; Muqaddam, Aziz; Ryu, Ehri Marketing Intelligence & Planning 2019 NA
10.1177/0022242919854374 Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation Of Sponsored Blogging Campaigns Hughes, Christian; Swaminathan, Vanitha, 0000-0002-8752-8881; Brooks, Gillian Journal Of Marketing 2019 NA